Your store.
Every agentic channel
and beyond.
Zero engineering.
AI agents are becoming the new storefronts. firmly makes your products shoppable across every one of them — with one connection, full brand control, and no protocol chasing.
The agentic era won't wait for the integration roadmap
Commerce is fragmenting across AI agents, protocols, and platforms. Merchants who wait face the risk of losing growth opportunity.
Protocols are multiplying
UCP, ACP, MCP, AP2, TAP, KYA etc. — every major tech company is launching its own agentic commerce standard. Each one requires a custom integration. firmly abstracts them all.
AI agents are already shopping
Consumers are asking AI chatbots to find and buy products on their behalf. If your catalog isn't accessible to agents, you're invisible to a growing share of purchase intent.
Integration debt compounds
Every protocol you integrate individually is another dependency to maintain, another surface to monitor, another team to coordinate with. firmly eliminates the debt before it starts.
Sell where AI agents and consumers discover products
Opt in to the channels that matter to your business. Activate from one dashboard — no per-channel integration required.
AI chatbot commerce
Sell directly from AI chatbots and every major AI assistant.
Social commerce
Turn followers into buyers at the moment of inspiration — no redirect.
Publisher commerce
Readers buy products directly from editorial content — no leaving the page.
Digital wallets
Enable one-tap purchases through the wallets your customers already use.
Messaging commerce
Sell through SMS, WhatsApp, and other messaging platforms.
Marketplace commerce
Offer your products across new marketplaces without rebuilding integrations.
CTV and livestream
Sell through live and streaming video with native checkout overlays.
Ads commerce
Turn product ads into instant checkout experiences.
From discovery to checkout — one platform
firmly isn't a point solution. It's the complete orchestration layer that powers the entire agentic commerce experience — and keeps you in control at every step.
Catalog and discovery
Your products become visible and shoppable to AI agents and consumers across every channel — with the data accuracy they need to convert.
- Real-time inventory and pricing
- Catalog enrichment for agent discovery
- Full or partial catalog per channel — you decide
Agentic orchestration
firmly manages the entire cart and checkout experience inside whatever channel the consumer is in — no redirects, no drop-off.
- Cart and checkout in any channel
- Protocol abstraction across all standards
- Merchant always stays MoR
Native checkout
Consumers complete the purchase without leaving the channel. Your brand, your data, your customer relationship — preserved end to end.
- No redirects — zero friction checkout
- PSP-agnostic — keep your payment provider
- Your brand, data, and customers — always
Catalog and discovery
Your products become visible and shoppable to AI agents and consumers across every channel — with the data accuracy they need to convert.
- Real-time inventory and pricing
- Catalog enrichment for agent discovery
- Full or partial catalog per channel — you decide
Agentic orchestration
firmly manages the entire cart and checkout experience inside whatever channel the consumer is in — no redirects, no drop-off.
- Cart and checkout in any channel
- Protocol abstraction across all standards
- Merchant always stays MoR
Native checkout
Consumers complete the purchase without leaving the channel. Your brand, your data, your customer relationship — preserved end to end.
- No redirects — zero friction checkout
- PSP-agnostic — keep your payment provider
- Your brand, data, and customers — always
One platform. Discovery to checkout. Every agentic channel and beyond. Merchant in control at every step.
Self-onboard and go live in hours
firmly Connect is your merchant portal for agentic commerce. No procurement cycles. No engineering sprints. We connect to your platform, you choose your channels, and start selling.
Full control. Zero compromise.
firmly is built to protect merchant interests — not disintermediate them.
Merchant of record — always
Your brand, your data, your customer relationships, your revenue. firmly never takes ownership of the transaction.
Protocol-agnostic
UCP, ACP, MCP, AP2, TAP, KYA etc. — connect once and stay current across every agentic commerce standard, automatically.
PSP-agnostic
Keep your existing payment provider — Chase, Aurus, Adyen, Fiserv, Braintree, or any other. No switching, no re-integration.
The agentic era
is here. Are you?
Self-onboard with firmly Connect and make your products shoppable across every AI agent, social platform, publisher, and digital channel — in hours, not months.