Browser automation
The agent clicks through the store, page by page.
- Fast and deterministic
- Merchant-approved
- No merchant engineering
- Live today
Fails at scale
The agentic commerce platform Buy now,
Buy now,
Let customers buy at the moment of inspiration inside AI agents, articles, ads and marketplaces without a redirect. firmly seamlessly extends any merchant’s real-time catalog, product pages and checkout into any channel.
Where your audience decides
They decide here. Now they buy here.
AI assistantLive
- Ask.
- Tap.
- Pay.
- Done.
Someone asks an assistant for exactly what they want.
Illustrative flows with example brands.
9:41
A weekender duffel under $150 that ships by Friday
Three available. This one arrives Thursday:
Leather holdall, blackWILDLINE · $142.50
BuyAlso: canvas weekender $128, ripstop carry-all $99.
Tested · Kitchen 
The one knife every home cook should own
We cooked with eleven chef’s knives for a month. One kept its edge, balanced like a pen, and cost less than dinner for two.
8″ chef’s knifeNordhaus · $89.00
BuyThree brands, one cart
Bouclé swivel chairKestrel Home · $390
Added
Three-seat sofa, mossArden & Co · $1,290
Added
Walnut coffee tableLoma Studio · $460
AddedOne checkout. Each brand sells, ships, and supports its own order.
Five long runs to try before the cold sets inTrail Notes · 6 min
SPONSORED
What recovery days actually doTrail Notes · 4 min
CheckoutSold by WILDLINE
Leather holdall, blackQty 1
$142.50ShippingFree, arrives Thu
Total$142.50
Pay $142.50 · saved card
firmly-powered checkout
Order placedSold and shipped by WILDLINE. You never left the chat.
NOW PLAYING · Sunday supper 
10-piece steel cookwareHearth & Co. · $249.00
BuyCheckoutSold by Hearth & Co.
10-piece steel cookwareQty 1
$249.00Total$249.00
Pay · saved card
OrderedThe show never stopped.
Illustrative flows with example brands.
firmly connects to every industry-standard commerce platform, plus any custom stacks built by merchants
Salesforce Commerce CloudAdobe CommerceBigCommerceWooCommerceElastic PathShopifyCustom platforms
How agents reach merchants
The firmly bridge. Works at scale, today.
There are three ways an agent can buy from a merchant. Only one passes all four tests.
Where shoppers decideAI agents · Social · Articles · Ads ·
CTV
The firmly bridge
Zero complexityUCPACPAP2MCP
- Fast and deterministic
- Merchant-approved
- No merchant engineering
- Live today
Works at scale, today
Merchant-built protocols
Every merchant builds every protocol, one by one.
- Fast and deterministic
- Merchant-approved
- No merchant engineering
- Live today
Years away
Merchants on any platformSalesforceAdobe CommerceBigCommerceShopifyWooCommerceCustom platforms
The answer
One integration. Every protocol. Every merchant platform. Zero redirects. Every surface. Zero merchant engineering.
Your platformAI assistant, publisher, marketplace or ad network.
- Salesforce Commerce Cloud
- Adobe Commerce
- BigCommerce
- WooCommerce
- Elastic Path
- Shopify
- Custom platforms
One integration. Any merchant. Real-time connection.
Your storeAny platform. Any PSP.
- AI assistants
- Social commerce
- Shoppable content
- Shoppable ads
- Marketplaces
One connection. Zero engineering.
UCPMCPACPAP2TAPKYAREST
Who it’s for
Start where you are.
A weekender bag for a 3-day trip, under $200
Two that fit, in stock now:
Leather holdall$142.50
Buy
Canvas weekender$128.00
BuyLet them buy the moment they decide. Own the experience, extend the session and better understand your audience.
See the destination storySell everywhere your customers ask without sacrificing control or customer data.
See the merchant story