firmly partners with BCG Boston Consulting Group to power the shopping experience
New launch
Introducing firmly
Connect
The first platform that connects merchants to any AI agent with zero engineering effort. One connection. Every agentic channel. Go live in hours, not months.
- Self-onboard through a guided flow — no dev resources needed
- One integration covers every agentic protocol — UCP, ACP, MCP, AP2, TAP, and more
- Future-proof — new protocols and channels are added automatically
firmly. Connect
Live
Zero engineering
Connect to every AI agent
1
Create your account
Sign up with your business email
2
We connect your platform
Any commerce stack — no engineering required
3
Go live everywhere
Products shoppable across every AI agent
12
Channels
32K
Products
Live
Status
20-40%
increase in performance lift
11M+
merchants accessible via one integration
$900B+
in GMV across all merchants
Buy wherever discovery occurs.
Discover.
Decide.
Checkout.
In one step.
firmly transforms product discovery into instant purchasing. From questions to conversions, our agentic platform embeds commerce at the point of intent, wherever customers are exploring.
We make AI chatbots shoppable
We make social media shoppable
We make content shoppable
We make ads shoppable
We make messaging shoppable
We make CTV and livestream shoppable
