NEWS

Stay informed about
firmly's journey
and partnerships

Discover the latest news, partnerships, and developments from firmly as we transform commerce across platforms and channels.

  • Strategic partnerships with industry leaders like Perplexity, Furniture.com, and CJ.

  • Platform integrations that transform commerce experiences.

  • Latest developments in embedded checkout technology.

Latest News & Partnerships

Discover how firmly is transforming commerce through strategic partnerships and innovative integrations.

MarTech Cube

November 11, 2025

New Technology Stack Standardizes Emerging Protocols and Enables Frictionless Merchant Access Across All Digital Platforms

Firmly Unveils Unified "Buy Now" Platform to Power Future of Agentic Commerce

Firmly.ai has launched its unified "Buy Now" platform that enables merchants to sell across AI chatbots, social platforms, publishers, and Connected TV through a single integration, eliminating the need to implement separate protocols like OpenAI's ACP, Google's AP2, or Anthropic's MCP. The platform allows merchants to remain the merchant of record while providing native checkout experiences across all agentic commerce channels with zero engineering effort required.

MarTech Cube • November 11, 2025

Mastercard

September 22, 2025

Mastercard welcomes 11 startups to Start Path’s Emerging Fintech program

firmly.ai one of the selected startups, puts a spotlight on circular commerce innovation during Climate Week NYC.

Mastercard announcement of the startup selection

Mastercard • September 22, 2025
Mastercard is helping shape the future of AI-powered payments and setting the foundation for trusted agentic transaction standards

Master card announcement for trusted agentic transaction standards

Mastercard • September 10, 2025

Commission Junction

September 10, 2025

Partnership announced between Firmly and CJ (Commission Junction) to transform native commerce for publishers and merchants through embedded checkout infrastructure.

CJ and firmly Team to Provide Embedded Checkout for Publishers

PYMNTS coverage of the CJ partnership announcement

PYMNTS • September 10, 2025

Furniture.com

August 14, 2025

Furniture.com announced a strategic partnership with Firmly to deliver a seamless multi-brand checkout (one checkout across merchants/brands) and reduce friction in furniture shopping.

Furniture.com Partners with Firmly to Launch Seamless Multi-Brand Checkout

PR Newswire announcement eliminating friction in furniture shopping

PR Newswire • August 11, 2025

Perplexity

April 3, 2025

Perplexity announced it will integrate Firmly's agentic commerce/embedded checkout technology to power shopping results and enable purchases from Perplexity's shopping mode / answers.

Perplexity, firmly Build Merchant Network to Power GenAI Commerce

PYMNTS exclusive coverage of the merchant network

PYMNTS • March 27, 2025

Contact us to learn more about our "buy now, anywhere" solutions