Connect once.
Sell everywhere.
Agentic commerce is here — and the protocols are multiplying. firmly Connect is the merchant self-onboarding portal that future-proofs your business across UCP, ACP, MCP, AP2, TAP, KYA and every standard that follows. One connection. Every channel. No engineering required.
Future-proof your commerce for the agentic era
AI agents are becoming the new storefronts. Protocols are fragmenting. firmly Connect gives merchants a single onramp to all of it — without chasing each one.
Protocol-agnostic from day one
UCP, ACP, AP2, TAP, MCP — new agentic protocols launch every quarter. firmly abstracts them all so you connect once and stay current, automatically.
Live in hours, not months
Self-onboard through a guided flow. No dev resources needed. Connect your platform, pick your channels, and go live — today.
You stay merchant of record
Your brand, your data, your customer relationships. firmly never disintermediates — you maintain full control of every transaction.
Zero engineering effort
No custom integrations per channel. No protocol chasing. One connection handles every agentic commerce standard — current and future.
Your catalog, your rules
Full catalog or partial — you control which products appear in which channels. Real-time inventory and pricing ensures agents always have accurate data. Catalog enrichment powers better discovery.
Built for what's next
New protocols. New AI platforms. New commerce channels. firmly Connect future-proofs your business so you're ready for whatever launches next — without re-integrating.
From sign-up to agentic-ready in four steps
No procurement cycles. No engineering sprints. Self-onboard and future-proof your commerce stack.
Create your account
Sign up with your business email. Verify in minutes.
→firmly connects your platform
Any e-commerce stack including custom. No engineering work required.
→Choose your channels
Opt in to AI chatbots, social, publishers, CTV, marketplaces — pick one or all.
→Go live
Your products become shoppable across every selected channel — and every new protocol firmly supports, automatically.
The agentic era
won't wait.
AI agents are already shopping for your customers. Protocols are multiplying. firmly Connect gets you live across all of them — today — with zero engineering lift and full control of your brand.