LiveFurniture.com
Every brand.
One checkout.
Shoppers browse every brand on Furniture.com and check out once. Each retailer still sells and ships its own order, and each appears as a separate transaction on the shopper’s statement.
For destinations One integration.
One integration.
Every merchant platform.
Add agentic checkout to your AI agent, publication, marketplace or ads. Integrate into firmly once, and firmly connects to merchants on every industry-standard commerce platform.
How it works
Connect once. Reach every store.
Your platformYour AI assistant
A linen dress for a summer wedding, under $150
One that fits, in stock now:
Checking live price and stock…
Linen midi dressJuniper & Co · 3 left$118.00
Ask a follow-up
Tested · Travel 
Buy without leaving✓ Ordered
The carry-on we keep coming back to
We packed eleven bags for a month. One held everything and still fit the overhead bin.
Checking live price and stock…
Leather holdallWILDLINE · 12 left$142.50
swivel chair
All brandsLiving roomUnder $500
Checking live price and stock…
Bouclé swivel chairKestrel Home · 3 left$390.00
One cart across every brand. Each brand sells and ships its own order.
What to wear to a summer weddingStyle Notes · 5 min
Checking live price and stock…
Eau de parfum, 50 mlMaison Verre · in stock$78.00
Five weekend trips worth the driveTrail Notes · 6 min
Checkout completes here. The shopper never leaves.
price
Linen midi dressCustom $118.003 left
Eau de parfum, 50 mlWooCommerce $78.00Available
Two-person tentSalesforce $279.00Available
Canvas weekenderBigCommerce $128.005 left
Dome tentAdobe Commerce $189.00Available
Leather holdallShopify $142.50Available
Two-person tentSalesforce $279.00Available
Canvas weekenderBigCommerce $128.005 left
Dome tentAdobe Commerce $189.00Available
Leather holdallShopify $142.50Available
10-piece cookwareShopify $249.00Available
Electrolyte mixBigCommerce $24.00Available
Ripstop carry-allWooCommerce $99.002 left
Eau de parfum, 50 mlWooCommerce $78.00Available
10-piece cookwareShopify $249.00Available
Electrolyte mixBigCommerce $24.00Available
Ripstop carry-allWooCommerce $99.002 left
Bouclé swivel chairAdobe Commerce $390.003 left
Three-seat sofaCustom $1,290.00Available
Ultralight tentSalesforce $329.00Available
Bouclé swivel chairAdobe Commerce $390.003 left
Three-seat sofaCustom $1,290.00Available
Linen midi dressCustom $118.003 left
Ultralight tentSalesforce $329.00Available
Illustrative. Products and prices shown are examples.
Integration Yours, into firmly. That’s the whole build.
Every commerce platform Merchants on Salesforce, Adobe, Shopify, BigCommerce, Elastic Path,
WooCommerce and custom platforms.
Real-time price and stock Read from the merchant’s own store at the moment someone asks.
Three problems
Intent to checkout, without the hand-off.
Discovery
Your agent needs real-time price, inventory, specs and shipping rules, not a stale feed.
One real-time record per product: pricing and inventory from the merchant’s store.
Integration
Every merchant runs a different platform and API.
Integrate into firmly once. Reach merchants on every industry-standard platform.
Shopper data
Send users to a merchant link and the conversation and the purchase leave with them.
Checkout in the chat. You keep the user and the purchase data.
Discovery
Shoppable stories go stale: prices change and products sell out.
Real-time price and inventory in every article, every day it’s read.
Integration
Every retailer is another deal, feed and link format.
One integration, merchants on every industry-standard platform.
Shopper data
An affiliate link sends the reader away, and the commission often leaks with them.
Readers buy in the article. Attribution closes on your page.
Discovery
Seller listings drift from what’s really in inventory and shippable.
Listings read live from each seller’s store, delivery rules included.
Integration
Onboarding each seller’s platform is its own project.
Sellers connect through firmly. Their engineers write no code.
Shopper data
Send buyers to each seller to pay and you lose the basket and the buyer.
One cart, one checkout. Each seller still sells and ships its own order.
Discovery
Units promote products whose price or inventory changed after launch.
Every unit carries real-time price and inventory.
Integration
Making a unit shoppable is a build per advertiser.
One integration makes units shoppable across advertisers.
Shopper data
The click leaves your unit, so the conversion happens where you can’t see it.
Checkout inside the unit. Conversion and attribution stay with you.
01 · Discovery
Real-time price and inventory. Every time.
Your agent needs more than a product page shows. firmly reads the merchant’s own store when someone asks: price, inventory, specs and shipping rules.
Fetched when they ask Every industry-standard platform Catalogs from tens of thousands to millions of SKUs
Live from the merchant’s store Updated just now
Leather holdallWILDLINE · merchant of record
Price$142.50
Inventory12 left
VariantsBlack
SpecsFull-grain leather · 45 L
Ships toLower 48 · no PO boxes
DeliveryArrives Thursday
Returns30 days, free
Example product. Real-time catalog is generally available.
02 · Integration
Can you integrate every merchant yourself?
Every merchant is a separate build, and every new protocol adds cost.
Illustrative, with example brands.
6 integrations to build
Your
platform
platform
WildlineSalesforce
NordhausAdobe Commerce
Kestrel HomeBigCommerce
Arden & CoCustom platform
Loma StudioWooCommerce
HydralineShopify
1 integration. Every platform.
Your
platform
platform
WildlineSalesforce
NordhausAdobe Commerce
Kestrel HomeBigCommerce
Arden & CoCustom platform
Loma StudioWooCommerce
HydralineShopify
03 · Shopper data
You keep the shopper. The merchant keeps the order.
With firmly, checkout happens in place, so both sides keep what’s theirs.
What you keep
Your experience
Your customer
Your session
Your attribution
70.22%
of online carts are abandoned before the order.
Average of 50 studies. Baymard Institute, Sep 22, 2025.
What the merchant keeps
Order #48213Leather holdall · $142.50
via AI assistantTheir orderMerchant of record. It lands in their system, tagged with where
it came from.
Their paymentsTheir own payment provider. firmly never holds the funds.
Their customerThe contact comes with the order, to build lifetime value.
Live now
Already live. On real platforms today.
Every brand.
The deal pageThe checkout, still on RetailMeNot
LiveRetailMeNot / Ziff Davis
The deal is
the checkout.
A branded deal page with the product, the price, and the saving, then a checkout that slides up over it. The shopper never leaves RetailMeNot, and the partnership is expanding.
Gemini answers from Backcountry.comPick the color and sizeCheckout in the conversation (sample details)
LiveGoogle Gemini
Ask.
Buy.
Shoppers ask Gemini for gear and buy from Backcountry.com without leaving the conversation. The order lands in Backcountry’s own system.
Become a place to buy, without becoming a retailer.
You never touch inventory, fulfillment, or returns. The merchant stays the merchant.