Vice President / Sr. Director of Merchant Partnerships
firmly is the Agentic Commerce Platform that enables consumers to shop at the moment of inspiration. Its technology powers seamless commerce experiences across every digital touchpoint—social platforms, CTV, publishers, marketplaces, LLMs, and merchants’ own onsite agentic chat UX. With a single universal connection, firmly connects any merchant to any channel with zero engineering effort.
Position Overview
Coming hot off of our Series A raise, we are looking for a seasoned e-commerce sales executive to help drive our merchant acquisition strategy and creating growth with merchants in the IR400. You will play a crucial role in shaping our commercial strategy, launching new products, and helping merchants sell more efficiently on their site and with LLMs and other agentic channels.
You will report to the Chief Revenue Officer.
Responsibilities
- Merchant Acquisition Strategy: Help lead and execute the merchant acquisition strategy, focusing on establishing long-term partnerships with merchants and their key strategic partners within commerce and advertising
- Revenue Growth: Drive revenue growth through new customer acquisition, upselling existing partners, and exploring new monetization strategies
- Market Insights: Stay ahead of market trends and competitor strategies to identify new opportunities and maintain firmly’s competitive edge
- Cross-Functional Collaboration: Work closely with Product, Marketing, and Customer Success teams to ensure alignment to quickly drive growth and optimize the customer experience
- Performance Reporting: Regularly report on sales performance, KPIs, and metrics to executive leadership, providing actionable insights and recommendations for improvement
- Thought Leadership: Represent firmly at industry events, conferences, and with partners, positioning the company as a thought leader in the AI-driven commerce and advertising space
Qualifications
- Experience: 15+ years of experience in the commerce and/or advertising ecosystem, including a proven track record in merchant acquisition and partnership development
- Industry Knowledge: Deep knowledge of merchants’ e-commerce infrastructure and strategy. Come with a clear POV of the role agentic commerce should play within their short-term and long-term strategy
- Strategic Thinker: Ability to think strategically while executing tactically to meet long-term and short-term business goals
- Hunter Mentality: Strong experience in customer acquisition—building pipelines, managing complex negotiations, and closing large deals
- Results-Oriented: Strong understanding of KPIs, sales metrics, and performance indicators to drive accountability and success
- Communication Skills: Excellent verbal and written communication skills, with the ability to influence stakeholders and present at the C-suite level
- Education: Bachelor’s degree required; MBA or advanced degree preferred
Why firmly
firmly is at the cutting edge of Agentic Commerce. We’re backed by leading investors, freshly off our Series A, and working with partners that are shaping the future of how people buy things. Our partners include:
Compensation & Benefits
Title and compensation will be commensurate with experience.
- Salary
- Competitive
- Incentives
- Performance-based
- Equity
- Equity participation
- Benefits
- Full package + 401(k)
Interested in this role?
Send us your resume and a brief note about why you’re a great fit.
firmly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
VP / Sr. Director, Merchant Partnerships · Flexible (NYC preferred) · Full-Time